About 72% of the world’s fashion rings wholesale buyers hold the low-price supply through Alibaba International Station. Statistics on the platform show that the price of 925 silver plated rings in 2023 is around 2.3-4.8 USD/piece (MOQ ≥200 pieces), 35%-40% off from the offline channel. There are suppliers with “over 500 pieces back 8% commission” preferential policy. For instance, let us use fast fashion empire Shein as an example. It collaborates with the factory of Dongguan in Guangdong Province by the mode of ODM, and reduces the price of one piece of 18K gold encrustation zircon ring to $6.5 (the market average price is $9.2), and reduces the capital utilization rate by the “30-day account period +15% advance payment”, and the amount of purchase per year exceeds 12 million pieces.
Regional trade fairs are able to hold back intermediate prices, such as the Canton Fair jewelry exhibition hall in 2023, 870 exhibitors, wholesale purchase price of goods like fashion rings is as low as 60%-70% of the standard wholesale. Among them, the on-site order average price of the titanium steel plain ring (thickness 1.2mm±0.05mm) is $1.80 / piece, 22% lower than the online channel. According to Hong Kong Trade Development Council, the cost of logistics is saved by 18% (owing to 13% VAT exemption), the delivery period from 21 days is reduced to 12 days, and the return rate is just 2.3% (8.9% in the online channel).
Using the source factory of industrial belt as the central strategy. There are over 1300 Yiwu International Trade City, China fashion ring wholesale suppliers. The MOQ of the copper alloy gold-plated ring is as few as 50 pieces, and the unit price is 0.6-1.2 US dollars (laser lettering service is included). Under the “LCL shipping” mode, the cost of one piece of logistics can be managed within $0.15 (280,000 pieces put in a 20-foot container). The factory of Shenzhen Shuibei Jewelry Base uses the “intelligent electroplating line” (0.03 micron coating thickness with ±5% tolerance), improving production efficiency by 40% and monthly average production capacity over 2 million pieces, allowing for rapid response of “72 hours proofing +15 days mass production”.
Compliance certification maximizes hidden costs. EU REACH regulation requires the nickel release of fashion rings wholesale products to be less than 0.2μg/cm², and the rate of cancelling orders for non-conforming suppliers may reach 37%. Choosing an SGS factory-certified (testing fee of approximately US $120 / model) can reduce the risk of customs detention by 28%, and increase terminal retail premium space (the price of the certified products can be increased by 15%-20%). According to the Jewelry Industry Association of America (JVC), the inventory turnover rate of compliant buyers is 1.8 times faster than that of non-compliant buyers, and the annual return rate is only 3.1% (the industry average is 9.4%).
The small-batch mixed batch mode reduces the cost of trial and error. 1688 platform will launch more than 4200 fashion ring wholesale suppliers of “50 pieces of mixed batch” in 2023, and the price of the mixed batch is 12%-18% discount compared to single model purchase price, supporting flexible combination of “3 pieces of the same model +7 pieces of different models”. For example, Pinduoduo cross-border seller Temu purchases titanium steel rings in batches ($1.5 per unit), the first single can cover 30 SKUs for only $500, the test cycle is reduced from 45 days to 21 days, and the explosive model identification accuracy rate is increased to 67% (according to AI sales prediction model).